Trident's logo
Trident Digital Media is the parent company of No Rolls Barred, co-owned by Alex Shane (who holds no active role in the organisation) and Oli Davis. It also runs WrestleTalk, Wrestletalk Podcast, PartsFUNknown and CutScene as well as Cineworld's social media, and other branded content. Its website can be found here.
The company markets itself as a service to brands, either offering assistance with the running of a YouTube channel or running it themselves. Trident direct employees include Luke Owen, Laurie Blake, Pete Quinnell, Tempest and Teri Limongi.
In May of 2023, No Rolls Barred moved out of Draughts London and Rosie set up a new studio in Trident's own studio space. In Let's Play PICTURES, Adam cited the freedom to film day or night, significantly increased audio quality and more room for legs, lighting and cameras as big reasons for the move.